The Power of Signage
To the average person, signage has become a natural part of our urban environment. The signs are still doing their job, but the power of signage has become a part of the subconscious, its many benefits are not directly thought about by the average person and customer that you might have walking into your store. The key is not getting lost in the noise, and instead, stand out. Once you stand out, the key is becoming a staple. Using the right type of signage can go a long way in helping you stand out. Let’s examine a master of signage: McDonald's McDonalds: Masters of Signage McDonald's has been around for eighty years and has grown and endured during its eight decades of existence. When you see those Golden Arches, you automatically know what they mean: food, affordability, comfort, and familiarity. Introduced in 1968, the Golden Arches were a masterstroke, but the logo wouldn’t have had much standing if it weren’t for the incorporation of signage. In deploying and spreading the